Selling is multi-dimensional.

In the home building industry, you have to find prospects, qualify them, tour them, and create relationships that result in closing. That means being consistent and persistent in follow-up, overcoming objections and building trust, and being assertive while not being pushy or self-serving. Sometimes, if you haven’t been in marketing or sales, it is hard to understand the complex dynamics of selling.

And the game has changed.

The Internet, online marketing, and shifting markets have all contributed to the transformation in how homes are bought and sold.

But selling should be easier.

We believe successful selling combines the right people, process and technology. We totally get that CRM technology is not a panacea for all the challenges in the new selling paradigm, but we are passionate about Lasso being a catalyst for positive change in selling with three core objectives:

• Make it easier for you to sell more real estate.
• Make Lasso easy to use so your frontline team isn’t bogged down by administrivia.
• Make Lasso work like you do to strengthen and enhance your marketing and sales processes.

Laser focus makes a positive difference.

By focusing our expertise solely on the home building industry, we believe we have a better opportunity to align to your needs and make a positive difference in your business.

Customer collaboration is core innovation strategy.

We’ve been fortunate from day one of our inception in 2003 to collaborate with progressive builders, developers, and sales agencies in finding innovative ways to leverage CRM software toward improving how you market and sell your projects and communities. Over 80% of our ongoing innovation continues to be a direct result of feedback and suggestions from our users. Today, thanks to our clients, Lasso is deployed on thousands of residential development projects and has helped builders sell tens of billions of dollars in real estate worldwide.

To learn more about Lasso, please email dclements@lassodatasystems.com or call Dave direct at 604.214.8565.