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Our Story

Selling should be easier.

We believe successful selling combines the right people, process & technology.Lasso-CRM---Successful-Selling-for-Homebuilders

  • People build relationships through impactful communications.
  • Processes that can be repeated and duplicated.
  • Technology better equips people to communicate and execute the process.

So we created Lasso CRM exclusively for the homebuilding industry, with three objectives in mind:

  1. Make it easy to use so your frontline team aren’t bogged down by administrivia.
  2. Make it work like you do to enhance your marketing, sales & service processes.
  3. Make it easier to sell more real estate.

Since Lasso’s inception in 2003 we have been fortunate to collaborate with progressive builders, developers and sales agencies in finding ways to leverage technology toward improving how we market and sell new homes. Before Lasso, the homebuilding industry relied upon generic contact software, construction management software, or a myriad of Excel spreadsheets.
Lasso-CRM-Real-Estate-Software-for-your-business

Today, thanks to our clients, Lasso is deployed on thousands of residential development projects and has helped builders sell tens of billions of dollars in real estate worldwide.

We are driven to be innovation leaders and we believe that by focusing our expertise solely on the homebuilding industry we have a better opportunity to align to your needs and make a positive difference in your business.

To learn more about the Lasso CRM of today and tomorrow, please email dclements@lassodatasystems.com or call Dave directly at 604.214.8565.

Lasso CRM Software Team

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