Rick Talbot

Senior VP • Software & Services

In a nutshell, what do you do at Lasso? I am responsible for: our datacenter, network operations, software development, and client services which includes the help desk, implementation & training services.

What do you do when not working? I lead an active lifestyle and am blessed with two wonderful children & grandchildren.

What is one word that describes Lasso? Responsive.

What’s your favorite feature about Lasso? The Media Spend report. Lasso’s Media Spend functionality tracks the number of registrants and purchasers for each marketing spend category – providing insight into what is working well, and more importantly, what isn’t. It’s a powerful tool to assess the effectiveness of each of the media buys and allows marketing professionals to adjust their future purchases to drive the best return on investment. Media Spend alone could cost justify the use of Lasso many times over.

What do you enjoy most about being a part of the Lasso Team? The collaborative work environment.

Contact Rick:
rtalbot@lassodatasystems.com
604.214.8554