Featured Industry Articles

The Lasso team regularly contributes articles to many leading industry publications.

Condo Business Magazine
September 2007 issue

"Sell Faster and Keep Homeowners for Life," By Dave Clements.

Today leading developers, builders and marketing and sales organizations are using software to sell their real estate developments faster...   more...

Browsers to Buyers
By Mike Lyon with Foreward by Myers Barnes

Mike Lyon talks about Lasso as a good real estate CRM and reveals the secrets to sell homes faster. This document contains a small snippet of the manual...   more...

Sales + Marketing Ideas Magazine
September/October 2006 issue

Talk to most industry executives, or sit in on a building conference panel, and you will find that much of the conversation of late centers on the cooling of the...       more...

The Real Estate Finance
June 2006 issue

Managing prospective homebuyers has always been a time consuming task for the sales agents who sell new homes. The time...      more...

Sales + Marketing Ideas Magazine
March/April 2006 issue

Today leading developers and marketing and sales organizations are using software technology to sell their real estate faster (with controlled velocity)...          more...