AUGUST 2006
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The Ryness Company selects Lasso as CRM standard...
August 11, 2006 — SAN DIEGO, CA — Lasso Data Systems Inc., a leading developer of 'on demand' |
Lasso's CRM system has been custom-built for the real estate industry, designed with extensive input from leading real estate developers and sales and marketing professionals.
The Ryness Company is the nation's leading full-service new homes sales and marketing organization, serving the needs of the country's most innovative and successful homebuilders and residential project developers. Lasso's CRM software will provide Ryness with the strategic technology tools necessary to build deeper relationships with their clients and with both prospects and home buyers at their clients' projects.
“Our rapid growth across North America required us to evaluate how we could leverage technology to support our clients, as well as our marketing and sales teams”, said Ed Monce, CEO of The Ryness Company. “We are dedicated to using advanced technologies that help our clients succeed. Our clients build the best projects – they deserve the best support available.”
Lasso is helping companies sell their real estate faster with controlled velocity by giving them technology to manage multiple projects over several geographies at anytime from anyplace. Lasso's web-enabled CRM software enables companies to create and organize prospect and homebuyer databases, launch targeted marketing campaigns, manage inventory and pricing, administer sales agreements, deposits and escrow and have relevant insightful business reports at their fingertips.
“Lasso is extremely pleased to have the opportunity to provide our CRM solution to The Ryness Company, a recognized industry leader across the United States, serving clients who build innovative urban residences, condominium conversions, single family homes and top quality resorts.” stated Dave Clements, Lasso CEO.
“Lasso’s scope of functionality for marketing, sales and customer service combined with its ease of use, plus being accessible 24/7 from anywhere, is a natural fit for our business,” added Amy K. Hutchens, Executive VP of Ryness.
About The Ryness Company:
The Ryness Company, founded in 1975, is the United States' leading full-service new home sales and marketing organization. Serving the needs of the most innovative and successful homebuilders and residential project developers, Ryness provides a comprehensive range of client-focused strategic planning, marketing and sales services. With offices across the nation, The Ryness Company focuses its capabilities on the critical issues that make it possible for clients to realize their strategic vision and financial expectations on each project.
About Lasso Data Systems:
Lasso Data Systems, Inc. is the leading designer, developer and marketer of innovative 'on-demand' Customer Relationship Management (CRM) software for the worldwide real estate market. The company’s software enables real estate developers, builders and sales and marketing companies to manage their potential homebuyers online from interest list to occupancy and to sell with controlled velocity. Lasso was built in collaboration with leading property developers and marketing and sales companies to address the daily business needs, processes, challenges and opportunities of the industry. Lasso is a private company operating from offices in Vancouver, Canada and San Diego, California.
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Contacts:
Dave Clements
Chief Executive Officer
Lasso Data Systems Inc.
604.214.8565
dclements@lassodatasystems.com
David Lefkowith
The Ryness Company
d.lefkowith@ryness.com
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