The Lasso Blog

News, tips, and events

Lasso CRM at Jeff Shore Execute 2016

Recap of Execute 2016: Jeff Shore Sales Leadership Summit

Last week Angela McKay and Dave Betcher from the Lasso team joined Jeff Shore for his annual Sales Leadership Summit – Execute 2016. Held at the Loews Hotel in Coronado, CA, the two-day summit featured guest speaker Brian Tracy, a dinner cruise wit…click for more...
The Olympics and sales follow-up

What the Olympics can teach us about sales follow-up

Besides their super-human qualities, what REALLY distinguishes Olympic athletes from the rest of us is their determination and persistence to be the greatest. During challenging times, they’ve developed the mental willpower to acknowledge the setbac…click for more...
How to Prepare Your CRM for Fall Selling Season

Fall Cleaning

How to Prepare Your CRM for Fall Selling Season It's hard to think about fall when summer temperatures are still scorching. The truth is, many kids are already back in school, and families are getting back to regular routines. With fewer distractions…click for more...
Jennifer Barkan

OSC of the Year Mentions Lasso as Key to Success

We're honored that NAHB's 2016 Online Sales Counselor of the Year, Jennifer Barkan, mentioned Lasso in this Professional Builder feature story! She discusses how she grew Rose & Womble Realty's online sales program, more than doubling her divisio…click for more...
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Avoid the Summer Slowdown

5 Ways to Maintain Lead Flow through Database Marketing While we love summer for all that it brings – warm weather, beach trips and cookouts – there’s one thing that we in homebuilding can do without – slower sales. With kids out of school and …click for more...
The Goal of a Sales Process

The Goal of a Sales Process

The goal of a sales process is not to close homes. That may seem counterintuitive, but think of how many steps there are in a sales cycle: Awareness Initial interest Engagement Relationship Building Conversion The goal of a sales proces…click for more...
Email Marketing Webinar Q & A

Elevate Your Email Marketing | Webinar Q & A

Earlier this month, Lasso's Dave Betcher presented a webinar on the topic of email marketing, and we had a few great follow-up questions. We’ve consolidated them here to the most commonly-asked questions, along with our suggestions.   1) I…click for more...
Purpose, Productivity, Profits

Kerry Mulcrone Presents: Purpose, Productivity & Profits [WEBINAR]

  It's hard to believe, but we're already halfway through the year. Are you on track to achieving your goals for 2016? The pressure to stay relevant, to stay ahead of the curve, while staying sane cannot be overstated in today’s world. Th…click for more...
Using Your CRM Post-Sale

Using Your CRM Post-Sale

The goal of Customer Relationship Management is to move your prospect through the sales funnel to a closing. But did you know that CRM is still a powerful communications tool to use post-sale? New home sales is no different from any other industry;…click for more...
millennial home buyer

How to Reach Millennial Homebuyers with CRM

Some argue that millennials are vastly different from the generations before them. While different cases can be made for attitudes, values and motivations, one thing is for certain - this is the first generation to grow up with the Internet and smart …click for more...
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