The Lasso Blog

News, tips, and events

Jennifer Barkan

OSC of the Year Mentions Lasso as Key to Success

We're honored that NAHB's 2016 Online Sales Counselor of the Year, Jennifer Barkan, mentioned Lasso in this Professional Builder feature story! She discusses how she grew Rose & Womble Realty's online sales program, more than doubling her divisio…click for more...
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Avoid the Summer Slowdown

5 Ways to Maintain Lead Flow through Database Marketing While we love summer for all that it brings – warm weather, beach trips and cookouts – there’s one thing that we in homebuilding can do without – slower sales. With kids out of school and …click for more...
The Goal of a Sales Process

The Goal of a Sales Process

The goal of a sales process is not to close homes. That may seem counterintuitive, but think of how many steps there are in a sales cycle: Awareness Initial interest Engagement Relationship Building Conversion The goal of a sales proces…click for more...
Email Marketing Webinar Q & A

Elevate Your Email Marketing | Webinar Q & A

Earlier this month, Lasso's Dave Betcher presented a webinar on the topic of email marketing, and we had a few great follow-up questions. We’ve consolidated them here to the most commonly-asked questions, along with our suggestions.   1) I…click for more...
Purpose, Productivity, Profits

Kerry Mulcrone Presents: Purpose, Productivity & Profits [WEBINAR]

  It's hard to believe, but we're already halfway through the year. Are you on track to achieving your goals for 2016? The pressure to stay relevant, to stay ahead of the curve, while staying sane cannot be overstated in today’s world. Th…click for more...
Using Your CRM Post-Sale

Using Your CRM Post-Sale

The goal of Customer Relationship Management is to move your prospect through the sales funnel to a closing. But did you know that CRM is still a powerful communications tool to use post-sale? New home sales is no different from any other industry;…click for more...
millennial home buyer

How to Reach Millennial Homebuyers with CRM

Some argue that millennials are vastly different from the generations before them. While different cases can be made for attitudes, values and motivations, one thing is for certain - this is the first generation to grow up with the Internet and smart …click for more...
How to Personalize Marketing Emails in Lasso

How to Personalize Marketing Emails in Lasso

By "marketing" emails, I mean “mass” emails, rather than 1-to-1 communication to a specific prospect. Actually, I don’t really like the term “mass,” because emails today should not be so. According to Aberdeen, personalized emails improve …click for more...
How to fix the image rendering issue in Outlook 2010 and 2013

How to Fix the Image Rendering Issue in Outlook 2010 and 2013

If you have noticed that your marketing emails look different in Outlook 2010 or 2013 compared to Gmail or other email providers, the cause could be how this version of Outlook renders images. Most email providers recognize images in terms of pixel si…click for more...
Social Media Toobox

Social Media Toolbox | Lasso Webinar April 21st

Are you a home builder who's unsure of how to use social media to connect with buyers and drive sales? If so, our next webinar is for you! Lasso is excited to partner with "THE ad agency for home builders," Group Two Advertising, for SOCIAL MEDIA T…click for more...
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