The Lasso Blog

News, tips, and events

Online Lead Listing Integration with Lasso

Capture Leads from Zillow and Other Online Listing Directories – Instantly, Automatically

The Internet is a powerful force in today’s home buying process. According to The Zillow Group Report on Consumer Housing Trends, nearly 9 out of 10 home shoppers conduct research online before making an investment. Listing directories, like Zillow,…click for more...
Lasso's Must-Attend Events for IBS 2017

Lasso’s Must-Attend Events at IBS 2017

  It’s our favorite time of year! The International Builders’ Show is January 10-12 in Orlando, FL, and we’re getting ready for the festivities! Lasso is an exhibitor this year, so we’re preparing our booth, booking hotel rooms, and p…click for more...
6 Steps to Creating a Facebook Lead Ads Campaign

6 Steps to Creating a Facebook Lead Ads Campaign

    For a number of years, Facebook has provided opportunities for companies to promote content to targeted demographic groups. One of its most recent advertising platforms, Facebook Lead Ads, has exploded onto the lead generation scen…click for more...
Email Activities in Lasso

Enhanced Email Tracking in Lasso

Lasso users have always been able to track the success rates of mass emails. Now, you can track the same information for email activities completed from the Sales Center Homepage. Why this is Important Email tracking allows you to see open rates, cl…click for more...
Lasso's new Sales Center Dashboard

Introducing the New Sales Center Homepage

The central hub of Lasso, the Sales Center Homepage has been redesigned and we’d like to give you a Preview! Some of the improvements made include: Streamlined and improved the display, navigation, making it easier to use Better accessibil…click for more...
Jerry Bauer and Dave Clements

Jerry Bauer Joins Lasso CRM as Chief Operating Officer

Experienced software executive to play strategic role in fulfilling Lasso’s vision and growth Lasso Data Systems Inc., the leading designer and developer of cloud-based, on-demand Customer Relationship Management (CRM) software for the home bui…click for more...
facebook-mobile

Capture Facebook Leads in Lasso… Automatically

If you follow Kevin Oakley at Do You Convert, or online marketing trends in general, you know that Facebook Lead Ads have surfaced as a major contender in lead generation.  Facebook makes it easy and fast for prospects to sign up for more informatio…click for more...
2016 Online Summit

Recap of Do You Convert’s 2016 Online Summit

Last week, Lasso's Angela, Sara and Thais had the pleasure of attending Do You Convert’s 2016 Online Sales & Marketing Summit in Denver, CO. Led by Mike Lyon and Kevin Oakley , the Summit featured two days of interactive discussions and train…click for more...
Question Marks

How to Handle Online Activity Notifications

A prospect is live on your website – now what?   Lasso’s Website Analytics include a feature that notifies you when a prospect is live on your site. You’re able to see which pages they’re visiting and how long they spend on each page.…click for more...
Lasso CRM at Jeff Shore Execute 2016

Recap of Execute 2016: Jeff Shore Sales Leadership Summit

Last week Angela McKay and Dave Betcher from the Lasso team joined Jeff Shore for his annual Sales Leadership Summit – Execute 2016. Held at the Loews Hotel in Coronado, CA, the two-day summit featured guest speaker Brian Tracy, a dinner cruise wit…click for more...
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