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    Lasso API

    Streamline Processes with the Lasso API

    Operational efficiency is one of the key goals in every business...every company wants to streamline processes and avoid wasting time. Having systems across your company that work seamlessly together is an important way to improve efficiency. Today, most …click for more...

    Lasso Live Episode #2 | 5 Ways to Master Your Marketing with CRM

    We were excited to host our second episode of Lasso Live on May 10th! Our special guests were Kevin Oakley of Do You Convert and Lasso’s own Dave Betcher. We discussed how new home marketers can use CRM to improve their campaign strategy and drive …click for more...

    All Home Builder SEO is Local SEO

    Lasso guest blogger Meredith Oliver of Meredith Communications shares how to set up your home building business for local search success. You've put a lot of time, effort, and expertise into designing your homes, floor plans, and communities. You…click for more...

    Why Do I Need CRM in a Hot Market?

    Spring has finally arrived – the weather is warming, people are enjoying the outdoors, and home buying season is in full swing. Many home builders and developers are seeing more qualified traffic now than they have in months, which means sales profe…click for more...
    Lasso Live with Sara Williams

    Lasso Live with Sara Williams: 5 Ways to Make Your Follow-Up Stand Out

    We were thrilled to host our very first Facebook Live session last week! Our goal with the Lasso Live series is to share best practices in CRM and lead management as it relates to new home sales and marketing. We’ll host a new episode every few week…click for more...

    Help! My Sales Team Won’t Use CRM

    How to Increase CRM Adoption CRM is primarily a tool to help sales team become more efficient, productive and successful. While there are terrific secondary benefits, like reporting and website analytics, “customer relationship” literally (and figu…click for more...

    The State of Online Lead Follow-Up in 2018 [INFOGRAPHIC]

    New Survey from Lasso and Builder Partnerships Lead volume is important, but the quality and consistency of follow-up are major precursors to sales. We wanted to understand how home builders are following up with online leads in 2018. In a joint survey…click for more...

    Online Marketing Basics for Home Builders: Measuring Campaigns (Part 3 of 3)

    Measure Campaigns and Make Informed Decisions Every marketer needs to understand the traffic coming to their website, and Google Analytics is the most popular way to measure campaigns and make informed decisions.   Google Analytics gives you…click for more...

    Online Marketing Basics for Home Builders: Driving Traffic (Part 2 of 3)

    In this 3-part series, we provide explanations and actionable tips for the three major components of an online marketing campaign for home builders: landing pages, driving traffic to your landing page, and measuring results.   With your lan…click for more...

    Online Marketing Basics for Home Builders: Landing Pages (Part 1 of 3)

      In this 3-part series, we provide explanations and actionable tips for the three major components of an online marketing campaign for home builders: landing pages, driving traffic to your landing page, and measuring results. 3 Components o…click for more...
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