Creating templates for email marketing can not only be time-consuming and require some design knowledge but it’s also recommended to have an understanding of email marketing best practices to maximize deliverability and open rates.

At Lasso, we’re pretty passionate about email marketing and helping our clients achieve success (we’ve written many posts in the past on email marketing best practices for real estate project marketing).

We recently announced a new enhancement to our integrated email marketing which will help real estate project marketing professionals. Now included with Lasso is an email template library.

This is a library of pre-built templates that gives you a starting point for your email marketing campaigns. Well-built email templates are an important start to creating great email marketing campaigns. A good balance of images and text is important, along with testing to ensure that the emails render properly in Outlook and the major ISPs such as Hotmail, Yahoo! and Gmail. Lasso has done this for you (although it’s still important to test after you’ve put your own content and images in the template!)

Our goal at Lasso is to make using our Real Estate CRM easy for our clients. To start, the template library contains 10 different emails and we’ll be adding more each month so keep checking back and let us know what you’d like to see . . . or maybe you have an email template that you’d like to share with other Lasso users – let us know!

The library includes templates for newsletters, events, announcements and letterhead. We’ve given you a great starting point to make it your own – add your images and your content and you’ll be ready to go in no time.

Email marketing should be an important component to your marketing plan. Whether it’s a community or construction update, it needs to be professional looking and follow good email best practices to maximize open rates.

If you have any questions about email marketing, contact Lasso Client Support, we’re here to help.