Thanks to our many new clients for their strong endorsement of Lasso since we bundled our software into two editions – QuickSTART and Professional – a few months ago. QuickSTART, specifically for marketing & sales of new home developments, has resonated extremely well with builders all across North America – from luxury hotel residences like W Hollywood Residences, to leading multifamily developers like Concert Properties, to active adult community specialists like Paramount Homes.

We are finding that builders, more than ever, have recognized the necessity and are now acting to capture every lead and nurture their home buying prospects — from initial interest stages through the buying cycle to purchase and occupancy. Our feedback has been particularly strong in four key areas:

Just like homebuyers want choice, we think homebuilders should have the flexibility to choose the feature sets they need along with pricing that delivers leading CRM for as low as $200/month a community or the option of unlimited projects and users at a set predictable monthly fee.