Lasso Data Systems, leaders in customer relationship software (CRM) for real estate homebuilders and developers, is pleased to announce that CEO, Dave Clements and Vice President Sales, Dave Betcher, have been added as faculty members to the BuilderRadio network. Adding to BuilderRadio’s distinguished list of real estate professionals, they will provide sales and marketing resources to builder executives, managers and new home marketing and sales specialists.

“Our membership frequently tells us that one of the biggest challenges faced today is using automation in real estate marketing and sales and Lasso truly is a leader in the CRM domain with an exceptional reputation in the homebuilding industry, as both Dave Clements and Dave Betcher have broad comprehensive knowledge of the residential housing industry having been involved in hundreds of CRM implementations throughout North America,” stated Jerry Rouleau, Principal of BuilderRadio. “Both Clements and Betcher possess a deep understanding of the challenges facing sales and marketing professionals today,” added Rouleau.

The Lasso representatives will deliver educational webinars as well as provide expert panelist representation on various podcasts and sessions on topics such as technology strategy in new home sales, online marketing, email marketing, lead and prospect management, amongst other topics.

“We are delighted to be part of the BuilderRadio faculty”, stated Dave Clements, Lasso Data Systems, CEO. “Our mandate is to equip builders and developers with the technology tools to sell their projects and communities faster and more profitably. Core to the mandate is being passionate about providing education and delivering topical, high value information to homebuilders. We are excited to work with Jerry Rouleau and Scott Stroud and to be amongst a terrific group of industry leaders,” added Clements.

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