Nobody likes a failure but it’s amazing how many don’t get cleaned up!
I’m referring to email failures. When a mass mail is sent Lasso attempts to send to all the email addresses in the list or group. Some of these email addresses fail . . . it’s inevitable. But the key is to minimize these failures. After you send out a mass email through Lasso, the Mass Mail Details report will show all the email failures. I encourage you to review this list and take action! Not only will cleaning up your database help with deliver-ability, it could help you re-engage with prospects. By reducing some of these failures, your mass mail reporting statistics will be more meaningful as you go forward.
Below is a list of example failure notifications and their explanations.
| Failure Reason | Explanation |
| Hard Bounce | Email attempted. Registrant email address does not exist. Suggested Client Action: Contact Registrant to obtain new email address. |
| Hard Bounce (Suppressed) | Email address has hard bounced in the past and therefore is suppressed from future mass mails. Suggested Client Action: Contact Registrant to obtain new email address. |
| Soft Bounce | Email could not send due to an issue with the Registrant’s email mailbox (e.g. mailbox is full). Suggested Client Action: If the email consistently soft bounces, contact Registrant and ask for an alternate email address. If the email has bounced more than 3 times, a good rule of thumb is to opt them out. |
| Invalid Email Address | Email address has syntax errors (e.g. angelam@@mylasso.com) Suggested Client Action: Correct error in Registrant email address. |
| Email address has been opted-out | Registrant has Opted-Out or unsubscribed from Mass Mail for this project. Registrants will not receive any mass emails for this project. Suggested Client Action: Contact Registrant to determine project interest level. Registrant should be removed from Custom list and/or Group. |
| Registrant had no email address | No email address in Lasso. Suggested Client Action: Contact Registrant to obtain email address. Adjust Custom List criteria for Mass Mails to exclude Registrants without an email address. |
| Registrant has chosen not to receive email | Contact preference in Lasso is No Contact or No Email across all Client Projects Suggested Client Action: Registrant should be removed from Mass Mail Custom List and/or Group. |
| Technical | Email cannot be delivered to the email address because of technical difficulties (e.g. Network error, or a Data format error). Note: in some cases, the email addresses have incorrect domain names (misspelled) or typos. Suggested Client Action: Update Registrant email address. Contact Registrant to confirm email. |
| Block | Mass Mail is being blocked because your domain name or IP address is on an ISP/Inbox Provider internal blacklist. Suggested Client Action: If email is a corporate address, follow-up with Registrant to request unblock, or ask for alternate email address. If email address is a large ISP (e.g. Hotmail, gmail, Yahoo, etc.), try resending in smaller volume. A typical rule of thumb, the larger the list, the higher the chances of blocks. If issue persists, contact Lasso Support. |
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