What Our Clients are Saying

“Lasso has allowed us to manage our Ritz Carlton residential developments across North America. Our sales agents are able to view and manage their individual projects in one easy-to-use application, and that’s why we use Lasso for all our developments. We use it for our marketing campaigns, managing our inventory online and maintaining an accurate database. We are also able to evaluate the success of our projects with Lasso’s real-time reporting abilities.”

- John Weber, VP Sales & Marketing,
   Gencom Group

“Lasso’s on-demand real estate software gives our agents the strategic CRM technology tools to build deeper relationships with both prospects and home buyers at our developers’ projects -- the result is more sales and satisfied homeowners. Lasso provides our management team with critical, timely data to make advertising, pricing and sales coverage decisions easier. In Atlanta's competitive and vibrant real estate market, we are successful because of our forward-thinking strategy. We embrace the best technologies that free up our people to service clients, and efficiently connect buyers with sellers.”

- Dondra Hedden,
   Paces Ferry Realty Inc.

“We'd like to thank the entire Lasso team for going above and beyond the call of duty. Their client service coupled with their ability to provide such dynamic software has truly allowed our business to grow and become more efficient within our processes.”

- Thomas Ferianec, Vice President,
   Buss Marketing

“MAC was one of the original companies in 2002 that assisted Lasso to develop their CRM software for real estate. We worked collaboratively with Lasso to articulate our needs for capturing prospect information from websites and sales center visits that would help us serve our homebuyers more effectively, said Cameron McNeill, President of MAC. Over the past five years we have continued to voice our suggestions for product innovation and Lasso has always been receptive to our recommendations and requests. As importantly, Lasso has built their reputation on providing responsive client service, another major reason we value our relationship with Lasso.”

- Cameron McNeill, President,
   MAC Marketing Solutions

“We love Lasso and continue to support its use in our company and in other companies in our industry. It is a great product and we are appreciative of it and the way Lasso helps our teams to be organized and ordered not only in their client management, but also in their tracking and reporting of sales and deposits. And of course we love the amazing service. You have been great partners to work with and we look forward to many good years to come.”

- Kerin MacLachlan, Manager, Sales Operations
   Canadian Kor Realty Group

“At Daybreak we operate an Information Pavilion and coordinate the marketing efforts for eight local and national builders and 22 model homes on site. We needed a centralized database that would allow us to continually market to our best customers, target our marketing efforts, monitor buyer's preferences and maintain interest in Daybreak. The complexity of our requirements for a centralized CRM led us to issuing a formal Request for Proposal. After evaluating several alternatives, including developing our own in-house solution, we determined Lasso's scope of functionality for marketing and sales most closely fit our business requirements.”

- Jennifer Hurst, Director of Marketing,
   Kennecott Land

“Our rapid growth across North America required us to evaluate how we could leverage technology to support our clients, as well as our marketing and sales teams. We are dedicated to using advanced technologies like Lasso that help our clients succeed. Our clients build the best projects - they deserve the best support available.”

- Ed Monce, CEO,
   The Ryness Company

“A highly effective web-based customer tracking and sales management tool, Lasso allows me to monitor all our projects across several geographies. No matter where I am in North America.”

- Cliff Bowman, President,
   bireM Builders International Real Estate Marketing

“Lasso's scope of functionality for marketing, sales and client service combined with its ease of use, plus being accessible 24/7 from anywhere, is a natural fit for our business.”

- AmyK Hutchens, Executive Vice President,
   The Ryness Company

“Lasso allows us to deploy quickly in our contact centers and for our online data capture. Our sales teams can learn Lasso quickly and they see the benefits immediately. Access by our sales associates from any location is critical; so is the ability for us to view key reports from anywhere, anytime.”

- Sid Landolt, President,
   S & P Destination Properties

“Lasso has allowed us to develop outstanding customer relationships with our prospects. By capturing registrants on-line, we were able to pre-sell almost two complete phases of our master planned community (170 of 206) units in a matter of four weeks. We also feel there is no longer a need for direct mail and the high costs associated with it with Lasso in place. Lasso is the best customer relationship management program on the market and has effectively contributed to our bottom line. Even our bankers and lawyers love the program and they have passwords to be able to look up reports quickly and efficiently and in real time.”

- Michelle Mackay, Director of Marketing
   Weststone Properties

“The new version is AWESOME! We're so enthused at everything it can now do and I'm really looking forward to using it to its fullest. Great job!”

- Shannon Mychajlyszyn, Director of Marketing
   Qualex Landmark

“In the whirlwind I forgot to say thank you for all your help! You've been brilliant, and patient to no end. We sold out in a few hours, and you totally helped us through it. Thanks!”

- Jessica Peter,
   MAC Marketing Solutions

“Darren, I just wanted to thank you for all your help. You have been extremely pleasant to work with and have always been so helpful! Thank you!”

- Charity Williams,
   Resiance Corporation