What Our Customers Are Saying

“Choosing Lasso's CRM software is an extension of our commitment to provide the absolute best customer service. Lasso provides our agent team with the cutting-edge strategic technology tools necessary to build deeper relationships with our clients and with both prospects and home buyers at our clients' projects. In Atlanta's competitive and vibrant real estate market, we are successful because of our forward-thinking strategy. We continue to increase our competitive advantage by embracing the best technologies that free up our people to service clients, and efficiently connect buyers with sellers.”
- Cheri Riley, President and Managing Broker,
   Paces Ferry Realty Inc.

“At Daybreak we operate an Information Pavilion and coordinate the marketing efforts for eight local and national builders and 22 model homes on site. We needed a centralized database that would allow us to continually market to our best customers, target our marketing efforts, monitor buyer's preferences and maintain interest in Daybreak. The complexity of our requirements for a centralized CRM led us to issuing a formal Request for Proposal. After evaluating several alternatives, including developing our own in-house solution, we determined Lasso' s scope of functionality for marketing and sales most closely fit our business requirements.”
- Jennifer Hurst, Director of Marketing, Kennecott Land

“Our rapid growth across North America required us to evaluate how we could leverage technology to support our clients, as well as our marketing and sales teams. We are dedicated to using advanced technologies that help our clients succeed. Our clients build the best projects - they deserve the best support available.”
- Ed Monce, CEO, The Ryness Company

“A highly effective web-based customer tracking and sales management tool, Lasso allows me to monitor all our projects across several geographies. No matter where I am in North America.”
- Cliff Bowman, President, bireM
   Builders International Real Estate Marketing

“Lasso's scope of functionality for marketing, sales and customer service combined with its ease of use, plus being accessible 24/7 from anywhere, is a natural fit for our business.”
- AmyK Hutchens, Executive Vice President,
   The Ryness Company

“Lasso allows us to deploy quickly in our contact centers and for our online data capture. Our sales teams can learn Lasso quickly and they see the benefits immediately. Access by our sales associates from any location is critical; so is the ability for us to view key reports from anywhere, anytime.”
- Sid Landolt, S & P Destination Properties

“The best sales automation tool I have seen for our industry.”
- Sales Director, Seattle Developer

“The bottom line is that Lasso works for us, it is easy to use and we get it at a reasonable monthly fee.”
- Sales Manager, Vancouver Developer

“Toronto's Sapphire Tower, with over 80 floors of shimmering glass by 2007 will be the most dramatic architectural landmark in the city; selling over 800 units required serious marketing savvy. We needed a system that would manage thousands of prospects, and with over 2 dozen floor plans, we need to segment our prospects with just one click. Not to mention our need to manage complex multi month deposit schedules. We found the solution in Lasso!”
- Project Coordinator, Toronto Developer

“One of the great benefits of Lasso is their knowledge of our business; the system complements how we work!”
- Sales Representative, Project Marketing team