What is Lasso Home Builder Software?

Lasso is a comprehensive web-based customer relationship management (CRM) solution, designed from the ground up, for marketing and selling in the homebuilding industry.

For Homebuilders, Developers & New Home Sales Agencies.

• Capture, track and nurture every lead, from every source
• Gain new insights into prospect interest through website traffic data
• Communicate with prospects using integrated email marketing
• Employ comprehensive tools to convert more prospects to purchasers
• Access a single source to manage buyers through the transaction process
• Leverage real-time analytics for informed decision making

Manage Your Leads

• All your online leads and their preferences are captured automatically.
• An instant personalized auto reply acknowledges their interest.
• Sales agents get immediate notification to their dashboard for timely follow up.
• All sales activities and contact histories are recorded to help managers coach for success and maximize sales.

Learn From Lead Intelligence

• Each time a lead visits your website you gain insightful prospect information.
• Discover which communities and floor plans generate the most interest.
• Agent follow-up targeted to their interests, differentiating you from the competition.
• Pinpoint the effectiveness of your online campaigns, events and traditional media spending; reallocate to maximize your marketing ROI.

Target Your E-mail Communications

• Create professional mass e-mail campaigns with built in e-mail marketing system.
• Utilize a variety of industry-specific templates to customize your message.
• Save time and money by eliminating external mass mail providers.
• Track the success of each e-mail campaign with integrated analytics.

Convert More Prospects To Purchasers

• Automate follow-up processes and activities to accelerate close velocity.
• Use triggers and alerts to prompt outreach via phone calls and email.
• Nurture prospects with longer buying cycles utilizing scheduled and easily repeatable-marketing campaigns.
• Improve organization using Lasso’s integrated contact management, or use familiar programs like MS Outlook or Mac OS Mail.

Streamline Buyer Management

• Access a single database to track all deal activity, inventory, pricing and contracts.
• Eliminate repetitive and manual data entry.
• Improve efficiency, accuracy, and save time and money.
• Digitally store floor plans, images, contracts and amendments for easy access.

Improve Visibility, Accountability and Performance

• Access a comprehensive suite of standard reports for traffic, sales activity, inventory, contract and financial results.
• Create personalized reports or download to Excel for deeper insight or presentation.
• Lasso also develops custom reports to meet the unique operating and corporate requirements of builders, developers and sales agencies.