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E-mail Marketing

Connect directly with prospects.

Email Marketing

  • E-mail marketing is integrated within Lasso CRM so you save time and money by eliminating external mass mail providers.
  • Create and send professional mass mail campaigns to convey project identity, home features, plan types and more.
  • Select from a variety of real estate specific templates for targeted marketing campaigns.
  • Segment e-mail lists using criteria such as sales rating, source type, last visit, and other details— no importing or exporting of lists required.
  • Plan effective e-marketing campaigns by developing a series of e-mails with scheduled send dates.
  • Comply with permission-based e-mail marketing standards like the CAN-SPAM Act for better e-mail success rates.
  • Monitor success with easy access to data on open rates, click-through and forwards; easily resend to those that did not view your mailing.
  • Track registrant’s website visits based on links in e-mail blasts, including which pages they spent time on.  All information is captured and visible right on the registrant profile.

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Lasso’s free webinars feature leading industry experts from the home building industry. The 30 minute sessions are scheduled every 6-8 weeks on topics such as lead management, integrating online and onsite sales, social media, email marketing, sales management and more.