January 2007
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MAC Marketing Solutions and Lasso Celebrate Five Year Anniversary. January 23, 2007 (Vancouver, Canada) - Lasso Data Systems Inc., a leading developer of |
Lasso’s CRM software, custom-built for the real estate industry, enables developers, builders and marketing & sales companies to sell their real estate faster with controlled velocity, using technology to manage multiple projects at anytime from anyplace.
“MAC was one of the original companies in 2002 that assisted Lasso to develop their CRM software for real estate. We worked collaboratively with Lasso to articulate our needs for capturing prospect information from websites and sales center visits that would help us serve our homebuyers more effectively,” said Cameron McNeill, President of MAC. “Over the past five years we have continued to voice our suggestions for product innovation and Lasso has always been receptive to our recommendations and requests. As importantly, Lasso has built their reputation on providing responsive customer service, another major reason we value our relationship with Lasso.”
Lasso helps companies like MAC manage their potential homebuyers online from interest list to occupancy, create and organize prospect and homebuyer databases, launch targeted marketing campaigns, manage inventory and pricing, administer sales agreements, deposits and commissions and have relevant insightful business reports at their fingertips.
Lasso is helping companies sell their real estate faster with controlled velocity by giving them technology to manage multiple projects at anytime from anyplace. Lasso's web-enabled CRM software enables Paces Ferry Realty to create and organize prospect and homebuyer databases, launch targeted marketing campaigns, manage inventory and pricing, administer sales agreements, deposits and escrow and have relevant insightful business reports at their fingertips for their clients.
“We are extremely proud of our long term partnership with MAC, a true leader and innovator in marketing and sales of multi-family real estate in Canada. Ongoing input into our product roadmap from leading companies like MAC has been instrumental in helping Lasso to develop what we believe is the best web-based CRM software available today,” stated Dave Clements, Lasso CEO. “In fact, market driven innovation has become and will remain one of our company’s core operating principles.”
About Mac Marketing Solutions
MAC specializes solely on the marketing and sales of large-scale new home residential developments. MAC represents some of Canada’s most experienced and largest real estate developers to create exciting real estate projects and communities that offer lasting value to their customers.
About Lasso Data Systems
Lasso Data Systems, Inc. is the leading designer, developer and marketer of innovative 'on-demand' Customer Relationship Management (CRM) software for the worldwide real estate market. The company’s software enables real estate developers, builders and sales and marketing companies to manage their potential homebuyers online from interest list to occupancy and to sell with controlled velocity. Lasso was built in collaboration with leading property developers and marketing and sales companies to address the daily business needs, processes, challenges and opportunities of the industry. Lasso is a private company operating from offices in Vancouver, Canada and San Diego, California.
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Contacts:
Dave Clements
Chief Executive Officer
Lasso Data Systems Inc.
604.214.8565
dclements@lassodatasystems.com
Cameron McNeill
President
MAC Marketing Solutions
Cameron@macrealestate.ca
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