June 2008
For Immediate Release:Lasso Data Systems Announces 750th Real Estate CRM Project Worldwide
Vancouver, Canada - (June 23, 2008) – Lasso Data Systems Inc., the leading designer and developer of innovative "on-demand" CRM (Customer Relationship Management) software for the real estate industry, announced today the launch of its 750 Project using its real estate sales & marketing software. Realty Trust Group Inc., a leading real estate sales and marketing agency that has sold more than $1.1 billion in property nationwide will use Lasso on ‘The Beverly Condominiums’ residential development in Portland, Oregon – Lasso’s 750 Project worldwide.
“Lasso is the technology backbone of our sales and marketing strategy across all of our Projects,” said Jacob Becker, Market Analyst, Realty Trust Group Inc. (www.realtytrust.com). “Having access to real-time information from any location globally provides substantial value to Realty Trust and our builders. We receive unparalleled personalized service from Lasso and we very much look forward to working with their team into the future.”
Lasso is used by builders, developers and sales & marketing agencies to market, sell and manage inventory & contracts for urban high rise & suburban townhomes; conversions, single & master planned communities; golf, mountain, and ocean resorts; plus fractional ownerships and condo hotel developments. Since Lasso’s inception in 2002, the company has consistently grown at over 100% annually and now activates 1-2 new home development Projects each day in over 25 countries around the world on behalf of their builder and developer clients.
“Quite simply, Lasso exists to help builders and marketing sales teams sell their real estate developments faster and easier - in good or tough times. The fact that Lasso has been designed to mirror how the real estate industry markets, sells and manages their business, has been key to our rapid growth and broad market acceptance,” said Dave Clements, CEO of Lasso Data Systems. “Combine ease-of-use and access to our software anytime, anywhere via the internet with a business model that requires no technology investment by our clients, and subscription fees based on paying for our software as you use it, and it makes for a compelling value proposition. Our ongoing success in the global marketplace will continue to be based on nurturing close relationships with our clients and a strong commitment to market driven innovation.”
About Lasso Data Systems:
Lasso Data Systems Inc., is the leading designer, developer and marketer of innovative “on-demand” Customer Relationship Management (CRM) software for the worldwide real estate market. The company’s software-as-a-service (SaaS) enables real estate developers, builders and sales & marketing companies to manage their potential homebuyers online from interest list to occupancy and to sell their developments faster and easier with controlled velocity. Lasso was designed and custom-built in collaboration with leading property developers and builders to address the daily business needs processes, challenges and opportunities of the industry. Lasso is a privately held company headquartered in Vancouver, BC, Canada.
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Contacts:
Carol Ruiz, VP Public Relations
Red Rocket LA
cruiz@redrocketla.com
310.841.0994 Extn: 118
Dave Clements, Chief Executive Officer
Lasso Data Systems Inc.
dclements@lassodatasystems.com
866.526.9955 Extn: 8565
