MARCH 2006

SAN DIEGO, CALIFORNIA: Lasso Data Systems, Inc., a leading developer of innovative 'on demand' CRM (Customer Relationship Management) for the worldwide real estate market, has opened an office in San Diego, California, to help manage its growing client roster of developers, builders and sales and marketing companies. The company has experienced exponential growth nationwide since its launch in late 2004.

“Lasso's success and expansion directly reflects the benefits and value our clients are getting from using our software,” said CEO David Clements. “Lasso was custom designed to mirror the way industry professionals work and report on their business. Our clients continue to provide us with incredible feedback as we strive to be the leader in market driven innovation.”

Lasso's CRM software allows new home real estate sales to manage prospective homebuyers from interest list through occupancy and to sell with controlled velocity. Companies around the world are using Lasso to easily create and manage their homebuyer databases, launch targeted marketing campaigns, manage their inventory and availability, administer their purchase agreements and deposits, and improve their customer service. Lasso's clients manage the sales of a variety of types of new home developments using the CRM software, including single and multifamily homes, urban high-rise condominiums, apartment conversions, master planned communities, destination resorts, condo hotel and fractional ownership projects.

“We are in the midst of rapid growth across North America and continue to expand into new markets. We expect to more than double our business in 2006,” said Clements. “Any tool that enables developers to sell homes faster and for more money is going to be popular.”

Lasso was built in conjunction with leading property developers and marketing and sales companies to address the daily business needs, processes, challenges and opportunities of the industry. Lasso is easy to use, fast to deploy and always available 24/7/365.

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