November 2007
Sixteen-Year Real Estate Veteran Joins Lasso Data SystemsFor Immediate Release:
San Diego, California - (November 6, 2007) – Lasso Data Systems Inc., the leading designer and developer of "on demand" CRM (Customer Relationship Management) software for the real estate industry, has announced the appointment of Cydney Troope as Director of Marketing & Sales, Southwest Region. Based in San Diego, Ms. Troope will be responsible for new business development and client relationship management in California, Nevada and Arizona as part of the Company’s aggressive growth plan across North America.
“Cydney is a welcome addition to our management team and she will be instrumental in helping us achieve our regional expansion goals,” said Dave Clements, Chairman & CEO of Lasso Data Systems. “Cydney’s extensive track record of success in real estate marketing, sales, operations and technology will be important in serving our growing client base. It takes a particularly accomplished executive to have a deep understanding of both real estate sales and enabling CRM software technology. We are very pleased to have Cydney join the Lasso team,” added Clements.
Troope brings more than 16 years of experience in real estate development, management, sales and marketing to her new position, and her executive level skill set has given her diverse knowledge in all areas of the real estate industry. Prior to joining Lasso, Troope held various management roles at Paces Ferry Realty (Atlanta, GA), most recently as Operations Manager, where she oversaw the implementation of new home communities, managed the sales and marketing of real estate projects, and directed an office staff of thirty. Her previous experience includes roles at The Columns Group, Keller Williams Realty, Liberty Development Corporation, and Torrey Homes. Troope is an active member of several real estate boards and associations in the United States.
“During these challenging and dynamic market conditions there is a very real business need to strategically implement technology to better market & sell homes,” said Troope. “I look forward to working with both new and our existing homebuilder and developer clients in the Southwest as well as contributing to Lasso’s goal of becoming the industry standard for CRM in real estate,” added Troope.
About Lasso Data Systems:
Lasso Data Systems Inc., is the leading designer, developer and marketer of innovative “on demand” Customer Relationship Management (CRM) software for the worldwide real estate market. The company’s software enables real estate developers, builders and sales & marketing companies to manage their potential homebuyers online from interest list to occupancy and to sell their developments faster with controlled velocity. Lasso was designed and custom-built in collaboration with leading property developers and builders to address the daily business needs processes, challenges and opportunities of the industry. Lasso is a private company operating from offices in Vancouver, Canada and San Diego, California. For more information about Lasso, please visit online at: www.lassodatasystems.com or call 866-526-9955.
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Contact:
Dave Clements
Chief Executive Officer
Lasso Data Systems Inc.
dclements@lassodatasystems.com
866.526.9955 Extn: 8565
