View Recorded Webinars:
Lasso’s free webinars are designed for real estate marketing and sales professionals.
Featuring leading industry experts from the home building industry, these 30-45 minute sessions are scheduled every 6-8 weeks on topics such as lead management, integrating online and onsite sales, social media, email marketing, sales management and more.
Upcoming Webinars:
We have a great line-up of webinars scheduled over the next several months! Mark your calendars and check back here for registration and topic information coming shortly:
March 29, 2012 – Meredith Oliver, Principal, Creating Wow Communications, “The Fan Factor”
April 26th, 2012 – Jeff Shore, Shore Consulting, “Sales Negotiation”
May 24, 2012 – Carol Flammer, mRELEVANCE, “Social Media” (topic TBA)
Sign-in here to view recorded sessions & to receive details for upcoming events.
What Sales People Need to Know About Financing.
Accomplished real estate finance professional, Anthony Grasst, discusses what sales people need to know about financing.
Supercharge Your New Home Sales.
Myers Barnes, new home sales authority, talks to us about how to hit the sweet spot of selling by refining often-overlooked fundamentals while offering us some of today’s hottest techniques.
Presale Without Fail. The Secret to Launching New Communities & Phases with Maximum Results.
Kevin Oakley, branding & marketing expert, discusses the Step-by-Step approach to New Home Sales which he’s documented in his new eBook, Pre-Sale Without Fail. While discussing his book he presents us with examples and ideas for sales success.
You Have Mail! Increase Sales with Extraordinary Email Marketing
Meredith Oliver, professional speaker, consultant and founder of Meredith Communications, takes a fresh look at email marketing in the age of Twitter and Facebook. She discusses effective email campaigns, templates and frequency while addressing common email marketing mistakes, suggesting ways to avoid them.
Crack the Code to +30% Closing Ratios…Guaranteed!
Learn from two North American Homebuilder Sales Experts.
Have you figured out how to go beyond just staying in the game to really winning in these turbulent times? Myers Barnes & Mike Lyon join forces to deliver a roadmap to success that is achieving 30% (& higher) close rates for homebuilders.
Is Your Online Sales Program Bulletproof?
Bulletproof Your Online Sale Program: 5 Ways to Guarantee Success.
Mike Lyon, sales and marketing consultant, provides an easy-to-follow roadmap to a successful online sales program to convert leads better than 97% of builders and developers.
Overcoming the Dangerously Long Buying Cycle
Three lessons in shortening the buying cycle.
Homebuilding industry veteran and sales expert, Jeff Shore, presents the psychology behind today’s homebuyers and why the long buying cycle is devastating to the decision-making process.
It’s Likely Not a Traffic Problem
Maximizing Existing Leads and Prospects
In this 40-minute webinar, Jeff Shore, leads a discussion on how and where to spot the “lead leak”.
Can Coupons Be Used for New Home Sales?
Social Media Marketing and PR expert for homebuilders, Carol Flammer, presents numerous ways you can ride the coupon wave.
Are you on the right Social Media track?
Blogging: The Engine of Social Media Marketing.
It seems everyone posts and tweets these days, to keep in touch with friends, family and clients. But is this all there is to social media? In this 40-minute webinar, Carol Flammer, speaks about the difference between the “Bling of Social Media” and the “Real Engine” behind it.
Can New Home Buyers Find You Online?
Learn what it takes to Get Found Online
Finding your new homes or development online can be like searching for a needle in a haystack. In this 40-minute webinar, Jim Adams of NewHomesDirectory.com shares his five most effective methods for getting your website found by the thousands of consumers shopping for homes every day.
Influencing the Buying Process: Selling Today’s Homebuyer
Are your salespeople trying to gain friendship or respect?
Leading sales coach and trainer, Jason Forrest provides you with strategies and tactics to shorten the sales cycle while becoming a trusted advisor and influencer during the buying process.
Become a Marketing SUPERHERO
Are you getting the results you want from your website and landing pages?
Online marketing experts, Paula Huggett and Jimmy Diffee of The Bokka Group, present tools and techniques to optimize your website, as well as provide examples of ways to drive more prospective homebuyers to your site and improve your conversions.
PR vs. Marketing: How to Use Both to Reach and Influence Homebuyers
Are you reaping the full benefits of Public Relations?
PR expert, Carol Ruiz provides examples of successful PR strategies for builders and developers, and offers you tactics to build awareness about your latest projects through press releases, magazine articles, blogs and social networks.
Are you Listening to Your Leads Online?
Lead Intelligence: What are your online leads telling you?
Discover what you learn from listening to your online visitors so you can turn leads into prospects and prospects into home buyers.
