Why Lasso? Here are 5 Reasons to Choose Lasso Home Builder Lead Management Software.

We’re not trying to please everybody. Just home builders, developers and new home agencies!
Lasso is custom-built exclusively for selling new residential real estate. It’s been designed to ‘work like you do’ using the model processes, rules and best practices of leading home builders and developers. The result is your team learns quickly with less training so you not only get the benefits from deploying Lasso faster but you also achieve major returns on your CRM investment over the long term.

Lasso really does help your frontline team sell (with a lot less “administrivia”).
Quite simply, Lasso works for the frontline builder marketing and sales professionals who engage and communicate with prospects and homebuyers every day. In fact, Lasso users are our #1 source of referral business.

Support by people that know and care about your business.
Most builders operate with a pretty lean team. Because we serve only the building industry, we’ve gained deep insight into new home marketing and sales; we understand launches and tempo campaigns, offers and rescission periods, escrow and closing, new construction, standing inventory and resale. Every client is assigned an experienced Client Manager who provides assistance and problem solving throughout deployment, training, and beyond. Our support team is dedicated to helping you optimize Lasso’s functionality to suit your unique needs.

Preserve cash flow and minimize your risk (while keeping us accountable).
Pay as you go with Lasso; our monthly subscriptions include setup and training and there’s no long-term contract or financial obligation. Plus Lasso is accessed on-demand via the internet so there’s no upfront investment in on-premise software and no hardware to buy, install or maintain. We also believe everyone is entitled to the latest software version so you get updates free, on a weekly release schedule.

Reputations are built on performance and innovation.
Your trust in us means everything. Our track record is fostered from being deployed on thousands of residential projects, from single family and master planned communities to urban and suburban condos and destination resorts around the world. But the market, and the way you do business, is always evolving, and we understand our reputation and long-term value to our customers is built from listening to your ideas and constantly innovating to meet your needs.
