What is this thing called CRM?

Simply put, Customer Relationship Management (CRM) is a multi-faceted business strategy to find, attract, nurture, win and retain profitable customers (homebuyers).
For leading home builders and developers CRM is all about leveraging these five essential elements to sell their residential projects and grow business successfully:

• Marketing: Creates interest & attracts leads for the sales team through online & offline promotion.
• Website: Has become the virtual presentation center/model home. Prospective homebuyers often visit several times before taking action.
• Sales: The artful team that build & nurture winning relationships.
• Process: The science of follow up. According to The National Sales Executive Association 80% of sales are made from the 5th to 12th contact.
• Database: CRM system makes selling easier as the single source to capture, track & manage leads, prospects and purchasers.