Quarterly Newsletter - Fall 2010

Usability, Simplicity, Elegance. These are terms Lasso CEO, Dave Clements, reiterates every day within Lasso so when we decided to update the Lasso user interface, our R&D team relished the challenge of creating a great new look for Lasso, even more user-friendly, easier to navigate and faster.

This past month we released the first phase of V10, Administration Center. It's currently in Beta format and available for all Client Administrators to use. If you haven't already watched our introductory video, you can do so here.

We will be going live with V10 for Client Administration in December and would appreciate your feedback!  Jason, Judy, Leeia, Sapna, and Rick are happy to answer questions and provide assistance navigating you through V10's new interface.

Additional Updates . . .

  • We recently updated the Client area of our website. Look for the link to your corporate or project website!
  • It's not too late to register for our next webinar, taking place on November 18th. View more details here.
 In this Issue

LASSO WEBSITE

LASSO BLOG

Contact Us:
1.866.526.9955
Comments/Questions: teamlasso@lassodatasystems.com

LassoCRM on Twitter
Lasso on Facebook

 

Lasso's New Administration Center 

Here's a first look at Lasso V10:

Lasso V10

Upcoming Webinar

Lasso has an ongoing series of webinars running every 4-6 weeks. Watch recordings of our past webinars here.

Our next webinar features Paula Huggett and Jimmy Diffee of The Bokka Group....

Become an Online Marketing Superhero

Marketing Superhero

Lasso Webinar: Learn More
Join us for this exciting one-time webinar on
Thursday, November 18th @ 10:00am PST

Online marketing experts, Paula Huggett and Jimmy Diffee of The Bokka Group, will present tools and techniques to optimize your website, as well as provide examples of ways to drive more prospective homebuyers to your site and improve your conversions.

Learn what your website analytics are telling you, including what they don't tell you!

This 30-minute webinar is designed for the real estate marketing and sales professional who needs to be able to make better strategic decisions about their online marketing efforts. Learn more . . .

There's a Feature for That . . .

Many of us are quite accustomed to hearing "there's an app for that" when it comes to iPods and iPhones. This section is completely dedicated to highlighting new functionality as well as some pretty cool things you can do with Lasso . . . that you just may not be aware of!
Lasso Features
  • Easy Management of Realtors and brokers - Now within Lasso, Outside Realtors are managed at the project level rather than at the client level. Meaning you now have more control of which Realtors are associated to which project. This feature benefits those clients who have multiple projects within Lasso.
  • Did you know that you can create activity types that can be associated to specific history types? The benefit: only the history items that are relevant to a particular Activity will appear in the dropdown, so information will be more accurate.
  • Need some ideas for your next mass email? Lasso's email template library is growing. Check it out and watch for some holiday-related templates coming soon!

If you're interested in any of the above features, your Client Director is happy to help you get going.  Contact Lasso Client Support for more information. Lasso updates are released weekly. Please take time to read the Release Notes that explain more about the new features in each release. After you've logged into Lasso, the first page lists the most recent Release Notes along with any Lasso messages. 

Lasso's Blog and Resources 

Our blog provides information on technology to help you sell more real estate. Postings include helpful tips for using CRM and technology for real estate as well as updates and information specific to using Lasso. Visit our blog and let us know what you think - blog.lassodatasystems.com

Popular Blog Posts:

Email Marketing Tips:

Lasso has a new section found within our blog that includes email marketing tips. Vote or comment on them, send us an email with your own tips! Tips are added regularly and will also be found after you log into Lasso.

Cool Technology:

When we find a cool new technology, we like to share. We have an area devoted to this on our blog. Most of these technologies are free; some require a small fee. Here are a few that we like:

Real Estate Sales & Marketing News

We often come across sites with information that we think may be of interest to you.